Tree planting is an age old business. For most of human existence we have lived in wooden houses, traveled on wooden boats and written books made of wood. 

Gone West began with one planter. Planting trees for the timber industry. It was not ideal. Most jobs are not. But he thought he could make a change, because after all, trees are worth much more than their weight in wood. 

That's what Gone West was born to do | shift the economic value of trees from timber to oxygen production, so that these trees get to live out their lives, form the basis for natural ecosystems, and create some jobs for people who want to change the world.